• Asos scraps Chinese website
  • Associated costs estimated at £10m
  • Chinese market will now be served by international website

Online fashion retailer Asos will shut down its local operations in China and serve the market via its main Asos.com website instead.

The fast-fashion etailer has estimated that the move will cost £10m, much of which will come from operating losses and the costs associated with the closure of a fulfilment centre. 

Asos launched its China-specific website in 2013. It was eighth country-specific website to be unveiled.

Chinese customers will now be able to access Asos’ full range of 80,000 products, rather than the 6,000 products available to them at present.

Chief executive Nick Beighton said: “We’ll continue to do business in China. We are simply serving our growing customer base there in a more efficient, less costly manner.”