Asda is trialling a pop-up shop-in-shop for second-hand clothes to encourage shoppers to recycle their unwanted garments.
The grocer launched the Re-Loved space at its Milton Keynes supermarket this morning, which will sell donated second-hand clothes from a host of brands.
It comes as Asda’s own clothing brand, George, ramps up efforts to improve the environmental impact of its clothes and operations.
George has already launched a new sustainability strategy and in the spring unveiled a range of products made from recycled polyester.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.