Ann Summers boss Jacqueline Gold held an amnesty at its Bluewater store collecting unwanted Valentine’s gifts from consumers on Saturday.

Ann Summers boss Jacqueline Gold held an amnesty at its Bluewater store collecting unwanted Valentine's gifts from consumers on Saturday.

Gold and co. are vying to make generic romantic gifts a thing of the past and last week launched a pre-Valentine’s Day marketing campaign that projected messages onto rivals’ stores using technology from Nomadix Media.