Analysis: What game is Mike Ashley playing by acquiring a House of Fraser stake?

Ashley likes to surprise the City

Sports Direct boss Mike Ashley is a man that surprises the City like no other and at the weekend he did just that by acquiring an 11% stake in House of Fraser from Scottish retail entrepreneur Sir Tom Hunter.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.