Analysis: How Asos and Nordstrom will make Topshop’s American dream a reality

Nick Beighton, Asos chief executive

Asos has announced a joint venture with US department store chain Nordstrom, marking its first foray into bricks-and-mortar. Retail Week speaks with boss Nick Beighton about why he thinks Nordstrom is the right partner for its new brands.

Five months after beating out other retailers such as Next and Boohoo to take the jewel in Arcadia’s crown, Topshop, along with Topman, Miss Selfridge and HIIT, Asos is now set to relaunch the brands in the US with a new model.

Partnering with department store retailer Nordstrom, which previously sold the Arcadia brands on a wholesale basis, the two companies will join forces to create a new business model and bring London fashion to American 20-somethings.

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