Analysis: How Asos and Nordstrom will make Topshop’s American dream a reality

Nick Beighton, Asos chief executive

Asos has announced a joint venture with US department store chain Nordstrom, marking its first foray into bricks-and-mortar. Retail Week speaks with boss Nick Beighton about why he thinks Nordstrom is the right partner for its new brands.

Five months after beating out other retailers such as Next and Boohoo to take the jewel in Arcadia’s crown, Topshop, along with Topman, Miss Selfridge and HIIT, Asos is now set to relaunch the brands in the US with a new model.

Partnering with department store retailer Nordstrom, which previously sold the Arcadia brands on a wholesale basis, the two companies will join forces to create a new business model and bring London fashion to American 20-somethings.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.