Analysis: Can M&S turn its fashion business around?

Marks and spencer

Marks & Spencer has parted ways with former fashion boss Jill McDonald after less than two years. Retail Week looks at what the retailer can do to turn its flagging fashion brand around.

Marks & Spencer revealed last week that it was parting company with its fashion and home boss Jill McDonald after less than two years at the helm.

During her tenure, M&S’ fashion business suffered falling sales and revenues.

M&S is now looking for its fourth fashion boss in five years and, as the retailer undergoes a radical transformation, the question is what it can do to turn its perennially problematic fashion business around?

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