Analysis: Can John Lewis finally crack fashion?

John Lewis Oxford Street

Could a host of new brands and fresh talent at the helm be the recipe for reinvigorating John Lewis’ fashion proposition? Retail Week assesses the latest changes.

John Lewis has announced the addition of 30 new fashion, beauty and accessories brands as it seeks to “modernise” its ranges for contemporary customers.

The new labels include a host of athleisure and skincare favourites, which have become popular during lockdown, in a bid to “resonate with the needs of the customer at this time”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.