All Saints has launched in Japan with a dedicated website and opening a store in Tokyo, bringing the number of countries it operates in to 18.
The premium high street retailer debuted its brand last month at Tokyo Fashion Week. It opens its first Japanese store in Tokyo Bay tomorrow and its website, allsaints.jp, launches today.
All Saints partnered with infrastructure company Locondo to develop the digital platform and tailor it for the Japanese consumer. Locondo also worked on All Saints’ logistics offer, looking at delivery and returns options and working out fulfilment logistics.
The 3,000 sq ft Tokyo Bay store will stock both menswear and womenswear and All Saints’ debut handbag collection. With a nod to All Saints’ signature look, the store will carry more than 30 styles of leather jacket.
All Saints is in turnaround mode at the moment. It halved its pretax losses in its last financial year when sales jumped 11% and EBITDA surged from just over £2m to £17.2m.
Chief executive William Kim, who was brought in to run the business after private equity firm Lion Capital secured its future by buying a majority stake, has engineered this turnaround.
Kim has since closed stores, overhauled its website, streamlined distribution and cut supplier numbers from 400 to 55.
While All Saints has on-the-ground presence in 18 countries, it ships to 200.