Beleaguered mainstream womenswear group Alexon has been rebranded as the Irisa Group and will focus on revamping its operating systems and ecommerce following its rescue from administration last month.
Irisa chief executive Jane McNally said the first priority was to “get the business back on track” after being bought out of pre-pack administration for £19m by private equity firm Sun European Partners, as tipped by Retail-week.com.
“The first stage is to get the suppliers back on board. That will be our priority for the next couple of months,” said McNally.
She added Irisa would then focus on investing in online, merchandising and replenishment platforms as it overhauls tired systems, some of which have been in the business for 22 years.
“Our online platforms were introduced on a very tight budget two years ago,” said McNally. “We have had detailed plans for new platforms in place since January but we haven’t had the necessary investment to implement them.
“By bringing in new merchandise operating systems and ecommerce platforms concurrently, we should be able to successfully integrate all of our channels to market.”
McNally added that Irisa will look at introducing initiatives such as click-and-collect and in-store ordering for home delivery across its Alexon, Ann Harvey, Dash, Kaliko, Eastex and Minuet brands.
She added that Irisa will continue to focus on restructuring its store portfolio.
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