Single price point retailer 99p Stores is to sell bikinis for 99p.
The garment will be on sale from April 7 in all its stores and comes in different colours and patterns.
The retailer claims it is four times cheaper than its nearest rivals, “and at least 15 times cheaper than many so-called mainstream stores. Cheap has now most definitely become chic”, it said.
99p Stores commercial director Hussein Lalani said: “It’s the ultimate recession buster.”
The bikinis are part of a summer 99p range including exclusively designed shirts and shorts at the retailer.
99p Stores trades from 76 UK outlets.