Fashion retailers Kurt Geiger, Laura Ashley and Cath Kidston have signed up to social shopping site Osoyou.com.
Osoyou.com was launched last year by Shaa Wasmund, founder of Mykindaplace.com and has 27 retailers signed, including Marks & Spencer, Arcadia, Mosaic and Sweaty Betty.
Osoyou.com managing director Dawn Bebe said: “Our user research has identified that we are attracting a strong, older affluent female audience, who fall into either the yummy mummy category or fast-fashionistas. These women are time-poor and cash-rich – and are heavy online shoppers.”
Osoyou.com has 7,000 registered users and more than 156,000 fashion and beauty items on sale.
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