The Disruptors: The new online fashion players hunting down Asos and Boohoo

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The new online fashion players hunting down internet giants Asos and Boohoo.

The fashion industry has undergone a seismic shift during the coronavirus pandemic as spending has shifted online at a rapid rate.

Ecommerce giants such as Asos and Boohoo have reigned supreme, as low prices and product agility - turning to trends such as athleisure on a dime - have driven sales growth.

A raft of new digital players, including Chinese giant Shein, and second-hand apps such as Depop and Vinted, have also increased in popularity, while consumers have turned their eye to more sustainable, inclusive and innovative brands.

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