Farfetch poaches Zalando executive for new data role

farfetch screenshot nov 2017

Farfetch has announced a wave of new appointments to strengthen its management team, including the creation of two new roles.

The fashion platform has poached Kshitij Kumar from Zalando as its first chief data officer alongside Holli Rogers who becomes Farfetch’s first chief brand officer while remaining chief executive of its sister company Browns.

Kumar will focus on the company’s AI and data science efforts while Rogers will be responsible for brand development working alongside chief operating officer Andrew Robb.

Other appointments see Kelly Kowal named executive vice president of Farfetch platform solutions and Sandrine Deveaux as executive vice president of Store of the Future.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.