Footwear retailer Faith is to launch a new-look website next week as it seeks to lift online revenues by £1m.
Faith, which collapsed into administration last year and was bought by retail entrepreneur John Kinnaird and investment fund Agilo, already attracts 130,000 visitors to its site a week. The retailer declined to reveal total web sales but said it aims to increase traffic by 20% in the first year after the site’s relaunch.
The new-look site will include a Faith for Less clearance page, next-day delivery, 360-degree and zoom product viewing functions, and a wish list facility. Faith will launch an SMS-led marketing strategy to coincide with the launch, via IT company Mobile Interactive Technology.
The SMS initiative will target more than 50,000 Faith customers by text to tell them about new season collections and in-store promotions. The retailer is also in the process of developing an iPhone application.
Faith head of ecommerce Talin Vartevanian said its customers continuously wanted to hear about the latest Sale offers, and mobile and SMS was considered the best solution.
Kinnaird also owns men’s clothing chain Envy.