Wednesday 27th February 2019, Central London

In a market where visibility is key, social media has the power to create momentum, build brands and help them win market share. But which social platforms, influencer partnerships and strategies really work?

How can social campaigns cut through the incessant chatter and posts?

Who should lead a retailer’s social strategy, and what does good look like?

At this free-to-attend Retail Week masterclass we will enter the world of likes, shares, comments and follows to get to the bottom of what the future of social really looks like.

Hear from experts on:

• Influencers and how to work effectively with them

• Using social platforms to foster brand loyalty

• Continually producing fresh, interesting and original content without busting the budget

• Dealing with backlash on social and publicly responding to negative feedback


What’s more, breakfast is on us.