Wednesday 26th June, 8:30am - 10:30am, Central London
The rise in mcommerce has given retailers unprecedented access to the on-the-go consumer.
Look to the innovative retail markets of the East and markets such as China are mobile first. The UK has some way to go, but mcommerce will be central to digital transformation.
Websites need to be mobile optimised, and if a retailer decides to launch an app, then it has to have a clear user case to win the vital real estate that is space on a consumer’s phone.
This breakfast will explore what a mobile-first strategy should look like, which businesses are doing it well from within retail and outside, and ask what’s next for mcommerce.
What’s more, breakfast is on us.
Tiffany Gumbrell - Tiffany.Gumbrell@Retail-Week.com