Analysis: Etsy’s Depop deal is a big bet that retail has changed forever

Depop

News broke this week that online marketplace Etsy has bought second-hand fashion app Depop for $1.6bn, but what does the deal mean for both businesses?

Resale sites and apps, such as Depop, Vinted and ThredUp, have been taking the world by storm over the past 12 months as consumers re-evaluate their wardrobes and consumption habits. 

Depop is the 10th most-visited shopping site for Gen-Z consumers in the US, with more than 90% of its buyers and sellers under the age of 26.

Etsy, meanwhile, has carved out a niche connecting independent creatives and small business owners with shoppers seeking unique and vintage items. The business also has a much broader age demographic than Depop, with an average seller age of 39.

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