Waterstone’s is to open a cinema in its Piccadilly branch next year in a move that follows its sister chain HMV.

The bookseller has obtained planning permission to open the Curzon Artificial Eye cinema its central London flagship store.

HMV opened its Curzon cinema to the public last year, situated above the Wimbledon branch.

A Waterstone’s spokeswoman would not comment on its plans for any more, saying said the “priority is to look at Piccadilly and then we can assess where we are”.

However, director of Curzon Artifical Eye Ross Fitzsimons said further cinemas were “being planned” for other Waterstone’s branches.

In a statement online he said: “This will be the first Curzon at Waterstone’s cinema … with other HMV and Waterstone’s sites now being planned. HMV and CAE recently announced their intention to develop and open up to twenty more of these cinemas with CAE over the next four to five years. The partnership with HMV gives CAE potential access as that rollout continues to almost seven million registered customers.”