Tesco has purchased a stake in digital music platform WE7 for £10.8m.
The grocer has bought a 91% stake in WE7, a free-to-listen, personalised internet radio service.
The company said the service “will offer customers a wider choice in how they consume music, complementing Tesco’s current music offer in store and online.”
Tesco said the move is the latest step in its strategy to “offer customers new and innovative ways of accessing digital entertainment”.
Tesco’s last year acquired online movie streaming service Blinkbox.