Game’s new owners are to focus on re-engaging suppliers and staff after a turbulent few months that led to the specialist collapsing last week.
OpCapita acquired Game out of administration at the weekend, taking on 333 UK stores in a deal that saved 3,200 jobs.
Administrator PwC shuttered 277 Game shops, resulting in 2,104 redundancies, immediately after being appointed.
A source close to OpCapita said the investment firm’s key priorities are “suppliers and the reassurance of staff”. He also said getting “customers on side” is critical.
It is understood no new supplier agreements have been put in place yet, but the source said: “Suppliers have been supportive and discussions have been constructive and are ongoing.”
David Hamid, a partner at OpCapita and former Dixons director, has been appointed executive chairman of Game UK, while former Gamestation boss Martyn Gibbs has been named chief executive.
The source said that OpCapita was attracted by Game’s strong brand, and he said that the retailer would focus on exploiting loyalty as well as improving the retailer’s multichannel offer through initiatives such as click-and-collect.
“We want to do a 100 small things 10% better rather than look for a silver bullet,” he said.
OpCapita said that it has no plans to close any stores. Managing partner Henry Jackson said: “There is a place on the high street for a video gaming specialist and Game is the leading brand in a £2.8bn market.”