Amazon-backed online film rental company Lovefilm pretax losses narrowed from £7.4m to £934,000 last year.

Lovefilm adjusted operating profit increased to £8.9m, compared with £3.5m the year before.

Turnover leapt 33% to £97.2m.

Lovefilm chief executive Simon Calver told the Financial Times: “Our penetration in the UK is still relatively low at 4%, but as word of mouth begins to grow, we’re seeing more and more people sign up.”

In the year to December 31 Lovefilm’s customer base grew 29% across the UK, Germany, Sweden, Denmark and Norway.

Lovefilm launched an on demand streaming video service in May as it aims to appeal to a wider, tech-savvy audience.