Waterstones has opened a ‘quintessentially local’ store called Southwold Books. It is the first branch not to use the Waterstones brand.

The 900 sq ft on Southwold High Street in Suffolk is an experiment to represent the “ethos of an independent bookshop”.

Southwold Books was previously occupied by a tourist information office and is the only dedicated bookshop in the town following the closure of the Orwell Bookshop in 2011 and Bookthrift in the following year.

Shop manager Alison Kerridge said: “We’ve been delighted by the enthusiasm and goodwill we’ve received already from the local community.

“With the shop’s original features, wonderful new furniture and a superb range of handpicked books, the shop looks stunning and we can’t wait to open the doors and welcome the people of Southwold to their splendid new bookshop.”