Pop icon Sir Paul McCartney is to sign copies of his latest album ‘New’ at HMV’s recently reopened Oxford Street flagship this Friday.

HMV’s chairman Paul McGowan said the move “sends a clear signal across the world that HMV is truly back in its rightful place as the home of entertainment”.

McGowan added: “We’re truly honoured to welcome Paul McCartney back to HMV 363 Oxford Street.”

McCartney will be returning to the store where The Beatles cut the demo disc that led to them meeting George Martin and signing with EMI.

HMV reopened the store at 363 Oxford Street on September 28. The store originally opened in 1921 before shutting its doors in 2000. That year Beatles producer Sir George Martin unveiled a blue plaque outside the store reading ‘363 Oxford Street – The World’s Most Famous Music Store’.

HMV said the McCartney event forms the “centerpiece” of a programme of more than 100 in store events across HMV’s stores in the UK, Ireland and Canada throughout October and November.

Every day this week HMV is giving away free vinyl on a first come first serve basis at the newly opened store.