Game has collaborated with Microsoft to open the UK’s first dedicated Xbox store at Boxpark in east London

Game's Xbox in Boxpark

The shop opened at Boxpark yesterday. It is the first time Game has created a store for a specific console brand.

The store features playable Xbox Live consoles and it stocks the recently released redesigned Xbox 360 console, as well as Microsoft’s Surface tablet.

Game stores director Dave Howard said: “This concept store comes with a wealth of potential and we look forward to revealing more about our plans in the near future.”