Game has acquired Spanish online eSports platform SocialNAT. Retail Week takes a closer look at the retailer’s latest investment.

• SocialNAT is a Spanish eSports platform that allows user to play games against other players online. It also runs a host of gaming event

• SocialNAT was founded in 2013 by Oscar Delgado and Emilio Grande

• The business is headquartered in Bilbao, Spain

• SocialNAT has just 17 staff members on its books, some of whom are freelancers

• The business has 63,000 Twitter followers and almost 12,000 YouTube subscribers

• It also has its own channel on live-streaming video platform Twitch, which is owned by Amazon subsidiary Twitch Interactive

• SocialNAT boasts 10,000 followers and more than half a million views on Twitch, where it can broadcast tournaments as they are being played by online gamers

• SocialNAT has more than 150,000 registered users on its online gaming platform

• Among its events portfolio are tournaments for the popular Call of Duty and Fifa games at last year’s Madrid Games Week, which attracted 92,000 visitors

• Smaller events that SocialNAT run include the GG Cup, Fun and Serious Festival and Winterland