Emma Crowe
- Analysis
Opinion: Apple iOS 10 offers retailers a wealth of personalisation
Yesterday Apple announced two new phones – the iPhone 7 and iPhone 7 Plus – which will launch with its latest operating system, iOS 10.
- Opinion
Apple integrating App Store onto TV set-top box will revolutionise ecommerce
One thing is for sure, the App Store-enabled fourth-generation Apple TV ecosystem will have a profound effect on the customer journey.