The Dixons Carphone-owned electricals specialist splurged £6m on the ‘Get it Right’ campaign, which dramatises three humorous family scenarios.
The advert brings to life a real-life initiative by the retailer, which involved store colleagues testing Currys PC World products at home so that they’re able to give first-hand advice to shoppers in store.
Dixons Carphone head of brand and advertising Georgina Bramall said: “As market leaders, it’s our job to set an example and do everything we can to help customers ‘get it right’ at Christmas, so it makes complete sense that our own store colleagues test-out and get hands-on with the products for themselves.”
“Being able to access expert advice from people who know and love technology is not just reassuring – it’s essential. Increasingly, this is what sets us apart from our competitors in the minds of our customers and our suppliers.”
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