Ao.com has released a new advert to attract football fans to their television offer in the run up to the World Cup this summer.
What lessons can retailers learn from the 2014 World Cup?
So far, and there are a few days left, retailers have not made a big noise about the World Cup and with good reason.
This year’s World Cup is expected to score an 8% boost to the global football market with just weeks to go until it kicks off.
AO chief executive and founder John Roberts told Retail Week that small consumer electricals have been the worst affected by supply chain issues in the lead up to the festive season.
AO has swung to a loss and slashed its full-year profit guidance after ongoing supply chain disruption and the HGV driver shortage battered its golden quarter expectations.
Data has long been mooted as the key to customer loyalty, but Currys intends a personal and personalised strategy to set it apart from its competitors.
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