Strategy spotlight: Five ways Marks Electrical is disrupting its competitors

Marks Electrical TV Ad 2021

In its most recent update, Marks Electrical reported a 24.8% increase in revenue, making it the UK’s fastest-growing electrical retailer. Firmly establishing itself as a challenger to larger competitors such as Currys and AO, what can others learn from its success? 

Marks Electrical Group reported a 24.8% increase in revenue for the six months ending September 30, 2023, making it the UK’s fastest-growing electrical retailer. 

Significant growth was achieved in categories such as televisions (up 71%), washer-dryers (up 74%) and American fridge-freezers (up 36%) compared with the previous year. 

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