Strategy spotlight: Five things to know about Currys as it transforms to navigate the cost-of-living crisis

Exterior of Currys store with a sign showing an employee and text reading: 'Talk tech'

Chief executive Alex Baldock is pushing ahead with a transformation plan for Currys, which focuses on leveraging omnichannel and credit, and more recently addresses inflation and the rising cost of living.

The group recorded “encouraging” results in 2021/22 as total sales edged down 1.9% to £10.1bn in a year of “significant change, uncertainty and disruption”.

So how is Currys reacting to the current macroeconomic environment? Here are five things you need to know about this British electrical retailer from our Prospect analysts.

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