Reliance Retail Digital is to open a further 21 outlets this financial year and plans to launch private-label electrical products within months.

The retailer has 14 stores at present, in cities including Mumbai, Jalandhar, Bangalore and Chennai.

Reliance Retail Digital president and chief executive Ajay Baijal said that although there are risks, such as shoppers not wanting to buy private-label laptops, the retailer’s own-brand “will be present in quite a few categories”.