UK-founded marketplace OnBuy is due to launch Comet later this year, Retail Week can reveal.
Once an electronics giant, Comet closed all of its 235 stores in December 2012 after it fell into administration and failed to find a buyer.
In May 2025, OnBuy announced it had acquired the brand from Misco Technologies in a bid to shake up the UK consumer electronics sector and plans to inject £10m into Comet over time.
Speaking to Retail Week, OnBuy founder and Comet chief executive Cas Paton said: “We will have Comet online before September this year.
“We’ve been working with some key brands and key retailers to really bring Comet into a strong market position.”
The relaunch was originally planned for the fourth quarter of 2025, but Paton explained that the project was put on pause for another “strategic, technological reason”.
He added: “It’s frustrating that we’ve delayed the project as we don’t usually delay things at OnBuy, but there was a strategic strong play that we needed to bring to life before we brought Comet to market.”
Comet will operate as a standalone marketplace but will be powered by OnBuy’s advanced technology.
OnBuy has also recently expanded into a further eight European markets as its original markets saw a 152% uplift in quarterly sales.
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