AO has opened its first-ever physical retail format in partnership with grocery giant Tesco.
As Retail Week revealed last week, the pureplay electronics retailer has partnered with Tesco and opened the first of five shop-in-shops at Tesco Extra in Middleton, Greater Manchester.
The 2,000 sq ft store will allow customers to order larger electricals such as washing machines, fridges and TVs for home delivery, while smaller items will be available to purchase off the shelf.
Each product available at the shop-in-shop will have a QR code associated with it. Customers will be able to scan the code corresponding to the product they wish to purchase, which will then take them to the AO website.
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