How Currys plans to seize market share opportunity from cost-of-living crisis

Alex Baldock

Currys boss Alex Baldock has set out how the electricals retailer will ‘keep the customers coming back’, despite the increasingly challenging trading environment.

In the new financial year, profits are likely to be lower, not just because of a challenging environment but because Currys will continue investing in its customer proposition – with the objective of taking further market share.

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