How Currys’ Baldock is preparing to navigate another year of supply chain challenges

Alex Baldock, chief executive of Currys

Electricals market leader Currys is preparing for another year of supply chain difficulties following a peak period hit by disruption and shortages.

While retailers ranging from Tesco to Dunelm have increased their profit forecasts after strong festive trading, life was harder for Currys. The electricals giant shaved £5m off its earnings, now expected to come in at approximately £155m.

However, despite a 5% slide in group like-for-like sales over Christmas, Currys chief executive Alex Baldock says the retailer’s specialist strengths came into their own during the period and he is “super-excited” about building on enhanced customer appeal.

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