Dixons has closed all of its Pixmania stores and reduced its online operations as it bids to turn around the unprofitable French business.
The electricals retailer has also pulled Pixmania’s online business out of 12 international markets to bring its operations back to 14 countries, following a consultation process.
The retailer closed 10 stores in France last weekend, Bloomberg reported, after shuttering around 40 stores in Spain, Portugal and Belgium last month.
Dixons gained full control of the Pixmania business in August and began a consultation process to slim down the French business in November, when Dixons chief executive Seb James warned that the process to withdraw Pixmania from 17 countries “will take time”.
Pixmania employs 1,400 people across two offices in France and the Czech Republic and operates in 29 countries.
Pixmania made a £17.1m loss in the first half when its like-for-likes fell 7%.
James said in November: “In the quest for revenue growth Pixmania expanded into huge numbers of countries and categories such as jewellery and beds, which it was not known for.”
Dixons acquired 77% of Pixmania in 2006 for £185m.