One of Dixons’ directors has laughingly dismissed any threat to the market-leading electricals group from recent entrant Best Buy.
Want to know more about Dixons Retail?
Dixons group operations director Sebastian James made the comment on social networking site Twitter (pictured), in response to a question from a follower who asked why a Best Buy director had been given a store tour by boss John Browett.
James replied that such visits were entirely normal in retail, adding: “Besides bb is barely a competitor!:-)”
US giant Best Buy opened its first big-box store in this country last year, in partnership with Carphone Warehouse. However, industry observers believe that it has had a very limited impact so far on Dixons, which has suffered in the tough trading environment but has benefited from a renewal and transformation programme spearheaded by Browett and in which James has played a key role.
Dixons declined to comment on James’s tweet. It is understood, however, that James mainly uses Twitter as another way of communicating with colleagues and his comments reflected office-style banter.
A Best Buy spokeswoman declined to comment.