Dixons Carphone is stealing a march on Amazon’s Prime Day promotional event with a 10-day super sale event starting today.
Dixons Carphone’s chief commercial officer Steve Ager said: “Like Black Friday, Prime Day is something of an American import that has started to stick and has become another occasion in the calendar where consumers looking for a great deal can win big.
“Also like Black Friday we don’t believe that customers should be restricted by one-day-only deals.
“We will be running some great offers on TV, computing, large kitchen appliances and accessories over 10 days starting from Monday.”
The 10-day sale coincides with Amazon’s 24-hour Prime Day event kicking off tomorrow.
In its second annual Black Friday-style event, Amazon will be offering discounts on over 1,000 products exclusively to its paying Prime customers, including Gibson guitars at a discount of 20%.
The Dixons Carphone promotion is running both in-store and online, and is an extension of the 30-hour flash sale it ran at the same time last year.
Amazon Prime costs consumers £79 a year, entitling them to services such as unlimited one-day delivery of goods and streaming of films and TV episodes.