By Leanne Carr2019-08-07T11:03:00
Dixons Carphone has integrated an augmented reality experience into the Currys PC World website – previously only available on an app – in what the retailer describes as a “world-first”.
The electrical retailer previously offered its Point and Place technology through a separate Currys PC World Point and Place app. However, the technology is now available on its main ecommerce site.
Customers can now browse 700 popular products – with more in the pipeline – on their smartphone or tablet with the choice to view the item in AR.
The technology allows customers to place the product they are viewing directly into their home to check for dimensions, style, and how well it fits into a space.
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.