‘Currys’ strangers to friends strategy looks like a recipe for success’

Currys exterior

Data has long been mooted as the key to customer loyalty, but Currys intends a personal and personalised strategy to set it apart from its competitors.

Five years ago, if you walked into Currys PC World to buy a television or laptop, you’d have a chat with a colleague and head back out with your product – perhaps never to be seen again until your next big tech purchase, which could be years down the line.

Crucially, when you returned, it would probably be as a total stranger to the retailer – which is exactly what Currys is trying to change.

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