Multichannel retailer Argos launched its autumn/winter range on Saturday, featuring 43,000 products.
Argos has frozen or cut 10,000 prices and added 8,000 new lines to the collection, which includes expected Christmas bestsellers.
Argos, which is determined to be one of retail’s digital leaders, will check and update online prices daily as it seeks to leverage the complementary nature of its shops and internet business.
Argos chief operating officer David Robinson said: “As well as having must-have products and top brands, our mission is to be at the forefront of the digital wave, helping customers to browse and buy whenever and wherever they want.
“Supporting our online offer, we are rolling out more digital concept stores which combine the speed and ease of online shopping with the convenience of a physical presence on the high street.”
Argos’s website and apps received nearly 740 million hits over the past year, while mobile shopping rose 89% to account for 18% of total sales.
Internet shopping now represents 44% of Argos’s total sales.
Christmas bestsellers this year are expected to include interactive doll My Friend Cayla, the new Apple Macbook, the Sony PS4 games console and Beats By Dre audio products.