AO.com has registered an increase in third-quarter sales, fuelled by its “highest sales month ever” in November.
The online electricals specialist said group revenues climbed 8.2% during the three months to December 31, 2018.
AO.com extended its Black Friday deals over “a longer time period” during November, a move it said was “well received” by customers.
Sales growth during the promotional period drove UK revenues up 4.4% during the wider three-month period. European sales jumped 31.3% on a constant currency basis in the same quarter.
AO World chief executive Steve Caunce said: “Against a challenging backdrop, Q3 represents a solid performance across the AO Group. We are on track with our plans as we continue to provide a great proposition for our customers.
“I am particularly proud of the hard work of the teams in the UK and Europe in this critical trading period, which saw a record number of customers choose AO for their Black Friday and seasonal electricals purchases.”