AO.com boss eyes new markets as electricals sector sees online shift

John Roberts AO 2020

AO.com chief executive John Roberts has expressed interest in bringing the business to new European markets after its German venture was brought to profitability this year.

The etailer exited the Netherlands after conducting a review of its European arm at the beginning of the financial year, but Roberts said it will look elsewhere now that Germany is secure.

AO.com recorded strong profit and sales growth in its full-year results, in what Roberts has said is a definitive shift for the sector. 

Roberts said: “We will [look to new markets] now our German business is fixed. What we’re looking to do is build central areas of expertise, which can repeat across categories and territories.

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