back in the black as sales soar

AO washing machine

Pureplay electricals specialist has reported a profit in the first half of the financial year off the back of “strong” revenue growth and greater customer demand.

For the six months to September 30, said group profit before tax increased to £18m having posted a loss of £5.9m in the same period last year. 

Total sales for the period soared 53% to £717m, while group adjusted EBITDA rose 4% to £28.8m.

The retailer’s German business saw sales boom 85% to £101m, and AO said its international arm was “on track” to be profitable by the 2022 financial year. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.