AO to review German business as supply issues and marketing costs bite


AO has said it will explore options for its German arm as a number of issues impacted its revenues over the past nine months.

The electricals retailer posted a 45% increase in group revenues in the third quarter to December 31 on a two-year basis but a drop of 14% year on year.

UK sales were “broadly stable” compared with the same period last year whereas its German business suffered a 24% decline.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.