AO poaches Electrolux’s Mark Armstrong for new division

AO washing machine

AO.com is launching a business-to-business division with Mark Armstrong as its new head of sales for the house builders division.

The online electrical retailer’s new division – AO Business – will aim to disrupt the B2B market and “offer clients a better way of buying appliances”.

Armstrong has 26 years’ experience in the industry and will report to AO Business managing director Anthony Sant.

Sant said: “With Mark on board, we are now perfectly placed to go full steam ahead with our plan to offer the B2B sector a new way of buying electricals.”

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.