AO.com is launching a business-to-business division with Mark Armstrong as its new head of sales for the house builders division.
The online electrical retailer’s new division – AO Business – will aim to disrupt the B2B market and “offer clients a better way of buying appliances”.
Armstrong has 26 years’ experience in the industry and will report to AO Business managing director Anthony Sant.
Sant said: “With Mark on board, we are now perfectly placed to go full steam ahead with our plan to offer the B2B sector a new way of buying electricals.”
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