AO director says negative reviews drive better ‘everyday business decisions’
AO’s director of consumer and brand Vicky Monk said negative reviews drive the company to “be better” and make “everyday business decisions” as it reached 500,000 reviews on Trustpilot.
The online electricals retailer has recently amassed half a million reviews on the platform with a score of 4.8 out of 5, with 94% of reviews marked as good or excellent.
But Monk told Retail Week that, instead of focusing on the positive reviews, the group “obsesses” over the negative to make the company better.
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