Analysis: Can Dixons Carphone get its spark back?

Dixons Oxford Street

Dixons Carphone posted a 60% drop in adjusted pre-tax profit for the six months to October 26 as group sales fell 4% to £4.7bn. Figures like that often spark panic, but the City hasn’t turned off just yet.

During a tough period for the electrical market, Dixons has managed to gain market share and strengthened its position as the UK’s number one electrical goods retailer.

But as boss Alex Baldock says there is still “more heavy lifting to go”.

Retail Week looks at how Dixons Carphone plans on getting its spark back.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.