The department store group wants to increase profitability at its 99 department stores in Spain and Portugal and expects to roll out the software to other divisions of its business, which comprises 755 stores across Europe, the Middle East and South America.
The software is designed to allow the retailer to more effectively forecast and plan ahead of season, as well as track performance and then manage markdowns to sell-through goods quickly while maximising margins. Other benefits include giving El Corte Inglés better insight into customer preferences and adapting to local market demands.
The merchandise financial planning system was implemented within six months and the price optimisation software within five months.
El Corte Inglés has not traditionally chosen packaged applications over in-house developed software. However, the retailer has adopted a standards-based approach to in-house developments, such as its point-of-sale system, to simplify its global software model.
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