Online is not cannibalising high street sales, according to an eBay study carried out by Deloitte. We surmise the main findings of the omnichannel retail report.

The main findings of the report carried out by Deloitte on behalf of eBay

The study, which analysed sales data from 21 European retailers and questioned 2000 shoppers in UK and Germany, found that for dresses, over 95% of sales made online are in addition to high street purchases.